It's time for Port wine to "dominate the world," says Bloomberg
On "The Hater's Guide to Loving Port Wine" Bloomberg says the tourism boom in Portugal is creating a new generation of fortified wine fans, leaving behind a nostalgic aura. It's officially time to give 'Port' another chance.
Portugal's popularity as a tourist destination is skyrocketing, says Bloomberg Pursuits, the agency's lifestyle site, noting that by 2016 the number of US-only visitors has climbed 22 percent. "The next step to world domination? The emblematic drink of the country", Bloomberg says.
"You may think of it as merely the boring, last-ditch grasp for alcohol at the end of a fancy meal (offered by a pushy, up-selling waiter). You may have even tried it and thought, It's so sickly sweet, no wonder they only serve a thimble-sized portion. But it's officially time to give port another chance.
Where Spain’s sherry is like a sharpening of wine, Portugal’s stuff—named after the city of Porto—tastes like an enlargement of it. Stiffened with brandy (to 20 percent alcohol by volume, typically) and aged in wood (ideally), it boasts a depth of flavor that inspires nostalgia. That's especially true when you’re sitting by the hearth as cold winds blow outside, or when a vintage you adore gets drunk to the dregs and goes missing from the marketplace.".
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